Question 1

What is a CFO advisor?

Accepted Answer

A CFO advisor provides strategic financial guidance without the full-time commitment or cost.

They help you understand where your money's going, forecast cash flow problems before they hit, and advise on major decisions like hiring, expanding, or raising capital.

Think of them as your financial GPS showing you the best route forward.

Question 2

What's the difference between a CFO advisor and a fractional CFO?

Accepted Answer

CFO Advisor: Works on a project or advisory basis. They provide recommendations and strategic guidance but don't execute day-to-day financial operations. Typically focused on specific challenges like fundraising, financial forecasting, or strategic planning.

Fractional CFO: Functions as a part-time member of your leadership team. They actively manage ongoing financial operations, make decisions, and execute financial strategy. More hands-on and integrated into daily operations.

In short: A CFO advisor tells you what to do. A fractional CFO does it with you.

Question 3

How much does CFO advisory cost?

Accepted Answer

CFO advisory services at Douglas Loh & Associates typically range from RM1,500 - RM5,000 per month depending on your business complexity. 
This is a fraction of what a full-time CFO would cost (RM120k - RM300k+ per year) and more predictable than fractional CFO services that scale with time commitment.

Question 4

How often will we meet?

Accepted Answer

We meet monthly (1-2 hours per session) to review your financial performance, discuss strategic decisions, and agree on action items.

You'll also have ad-hoc support throughout the month for quick calls or emails when you need guidance between meetings.

Question 5

What deliverables will I receive each month?

Accepted Answer

Each month, you'll receive:

✓ Monthly financial review and analysis 
✓ Cash flow forecasts (3-6 months ahead) 
✓ KPI dashboard tailored to your business 
✓ Variance analysis (actual vs budget) 
✓ Actionable recommendations for improving margins, managing cash, and making smarter decisions

Question 6

Do I need a full-time CFO or is advisory enough?

Accepted Answer

Full-time CFO makes sense if you have RM10 million+ in revenue and complex operations that need daily financial oversight.

CFO advisory is ideal if you need strategic guidance without the RM8,000 - RM20,000+ monthly cost of a full-time hire. You get expert financial leadership for 4-6 hours per month instead of 160+ hours.

Most SMEs don't need a full-time CFO. They need someone to help them make better decisions without the overhead.

Question 7

What's the minimum commitment period?

Accepted Answer

There's no strict minimum, but most engagements start with a 3-month initial period to complete the financial health check, set up proper reporting, and establish your key metrics.

After that, we work on a rolling monthly basis.

Question 8

Who typically needs CFO advisory services?

Accepted Answer

• You're making decisions based on gut feel, not data 
• You're growing fast but cash is always tight 
• You don't know your burn rate or runway 
• You're facing complex decisions (hiring, expansion, major investments) 
• You're planning to raise capital or prepare for investors

CFO Advisory

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